I worked with Time Out New York on a digital ad campaign surrounding their latest partnership with Uniqlo. Time Out wanted to created a series of ads that aligned with a custom video content campaign that featured two prominent fashion bloggers. The video was featured across Time Out's website and the influencers involved with the series helped to promote the video content and ads across their personal instagram accounts.
I took a look at Uniqlo's current style guide, as well as each influencers social media accounts, to gather some inspiration for the look at feel of the ads. With summer right around the corner, I wanted to give the ads a very bright aesthetic, while keeping to the brand guidelines of Uniqlo.
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