In February 2019, Time Out New York and Netflix teamed up on a campaign to promote Netflix's new original series, The Umbrella Academy, based on the popular comic book created by the lead singer of My Chemical Romance. To celebrate the show's release, Netflix put together a campaign centered around the theme "Alternative Wedding", in which one lucky couple would be married in Bryant Park under a giant black umbrella and receive a complete honeymoon package.
Time Out had the task of creating a series of digital and social ads to bring awareness to the contest. I worked with the creative team at Time Out to create several promo graphics for the contest including the main social graphic that was shared across Twitter, Instagram and Facebook. I also created a variety of ads that were used to advertise the contest across Instagram and Facebook stories.