andThat!
Art Director • Storyboard Artist • Lead Motion Designer
A new andThat! location opened its doors at the beginning of 2018 in Woodland Park, NJ. I worked with VS. Media, a local advertising company, to come up with an animated video to help promote the new location across social media. We worked with the creative team at Bed, Bath & Beyond to come up with a fun concept for the video that would gain the attention of new consumers around the area.
After the first week of opening, the 60s spot gained traction across Facebook and Instagram. The video helped promote the new location to thousands of customers. Customers shared their positive comments across the video and boosted its overall viewership by sharing it across their personal pages.
We also created a series of short animated GIFs featuring popular items from within the store. The GIFs were used across andThat!'s social media channels.
